Services
Survey Research & Data Analytics
We deliver in-depth polling, data analysis, and actionable insights to guide strategic decision-making at every stage of the campaign.
Our research approach combines rigorous survey methodology with advanced analytics to uncover voter attitudes, trends, and motivations. We translate complex data into clear, digestible findings that inform messaging, targeting, and resource allocation.
Whether testing policy positions, tracking public sentiment, or identifying persuadable audiences, our data-driven insights empower campaigns to make informed, confident decisions that position the campaign for victory.
Hispanic Community Engagement
We develop targeted strategies to identify, persuade, and mobilize Hispanic voters by leveraging deep cultural insights and tailored messaging that speaks directly to the values and priorities of this vital demographic.
Understanding that the Hispanic community is diverse and nuanced, we craft campaigns that reflect regional differences, linguistic preferences, and cultural contexts. From bilingual media and culturally resonant storytelling to community partnerships and grassroots outreach, our approach ensures authenticity and trust.
By aligning messages with lived experiences and addressing key issues, we help campaigns build lasting connections and drive meaningful voter participation within the Hispanic electorate.
Political Action Committees & Advocacy
We provide comprehensive support in establishing and managing PACs, Super PACs, 501(c)(3) and 501(c)(4) organizations to advance policy goals and support candidates effectively.
Our team navigates the complex legal and regulatory frameworks governing political and advocacy organizations, ensuring compliance while maximizing strategic impact. From organization development and registration to fundraising, communications, and ongoing operational management, we guide clients through every step of the process.
Whether the goal is to influence public policy, shape the political landscape, or support aligned candidates, we help build and sustain organizations that drive results and amplify your mission.
Grassroots & Digital Operations
We leverage both traditional and innovative approaches to mobilize voters and drive meaningful engagement throughout the campaign cycle.
Traditional methods such as phone banking, door-to-door canvassing, and community events remain essential for building personal connections and trust. At the same time, we integrate cutting-edge strategies—such as digital targeting, social media outreach, and data analytics—to reach voters more efficiently and tailor messages to specific audiences.
This blended approach ensures maximum impact, allowing campaigns to engage diverse communities, increase turnout, and sustain momentum from early outreach to Election Day.
Campaign Strategy & Management
We develop winning campaign strategies by combining strategic messaging, voter engagement, and operational efficiency.
Our process begins with crafting clear, compelling narratives that resonate with the candidate’s values and priorities, ensuring consistency across all communication channels. We then implement data-driven outreach strategies to connect with key voter segments, foster trust, and drive meaningful participation. At the same time, we streamline campaign operations to maximize resources, improve coordination, and ensure timely execution.
The result is a focused, agile campaign that mobilizes supporters, builds momentum, and positions the candidate for success on Election Day.
Multi-Channel Message Development
We specialize in creating engaging and impactful narratives that resonate across digital platforms, television, radio, and grassroots channels to optimize voter outreach and engagement.
Each medium requires a tailored approach—digital content must be fast-moving and interactive, while television demands visual storytelling with emotional resonance. Radio messaging focuses on clarity and repetition to drive recognition, and grassroots efforts rely on personal, community-based communication that builds trust.
By aligning core messages with the unique strengths of each platform, we ensure that campaigns deliver a unified and persuasive voice, reaching voters where they are and motivating them to take action.
Win the day. Win the election. Win it all!
With over 50 years of combined experience, Guidepost delivers strategic campaign guidance rooted in real-world results. Our partners have led successful initiatives across 45 states, providing expertise in strategy, communications, voter targeting, digital operations, grassroots mobilization and community engagement. We specialize in targeting and mobilizing voter blocks across all demographic groups, with a deep understanding of the Hispanic community and its unique dynamics. From launching and managing Political Campaigns, Political Action Committees (PACs), Super PACs, 501c3 and 501c4 organizations, we bring a comprehensive, results-driven approach to every client we serve.